Brazil is the largest country in South America and fifth largest in the world. Famous for its football (soccer) tradition and its annual Carnaval in Rio de Janeiro, Salvador, Recife and Olinda. It is a country of great diversity, from the bustling urban mosaic of São Paulo to the infinite cultural energy of Pernambuco and Bahia, the wilderness of the Amazon rainforest and world-class landmarks such as the Iguaçu Falls, there is plenty to see and to do in Brazil.
Owing to Brazil’s continental dimensions, varied geography, history and people, the country’s culture is rich and diverse. It has several regional variations, and in spite of being mostly unified by a single language, some regions are so different from each other that they look like different countries altogether.
In general, Brazilians are a fun-loving people. While Southerners may be somewhat colder and more reserved, from Rio upwards people usually boast a captivating attitude towards life and truly enjoy having a good time. Some may even tell you that beer, football, samba, barbecue and woman is all they could crave for.
Friendship and hospitality are highly praised traits, and family and social connections are strongly valued. To people they have met, or at least know by name, Brazilians are usually very open, friendly and sometimes quite generous. Once introduced, until getting a good reason not to, a typical Brazilian may treat you as warmly as he would treat a best friend. Brazilians are reputedly one of the most hospitable people in the world and foreigners are usually treated with respect and often with true admiration.